My Trusty NHS
The launch of My Trusty had to position the range as a hard working, effective brand that gives back to the NHS. We made full use of the NHS experts available to us and majored on the feel-good not for profit NHS story as a real point of difference, together with the heritage of the brand which was developed by the NHS for problem skin and burns many years ago.
Echoing the brand identity, range samples were desk dropped to the media in a no nonsense metal first aid tin with NHS expert comment and quotes.
We secured 200 pieces of coverage over 12 months, reaching 61 million people with a 3000% ROI on spend and the brand expanded its grocery listings over 12 months.
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